Like many people in the automotive world, I’ve been looking forward to any drop of information on the new Bronco since Ford announced its existence alongside the unveiling of the US market Ranger. And with the official unveiling of the Bronco and Bronco Sport last week, its sent the entire world into a frenzy. But how will it stand up in the real world to the ubiquitous Jeep Wrangler and its millions of disciples?
Starting with the basics of the Bronco, its a package that looks very appealing in many ways compared to the current Wrangler. Starting the engine choices, the Bronco has the option of either a 2.3 liter, turbocharged 4 cylinder engine making 270 horsepower and 310 lb-ft of torque, or a twin-turbo, 2.7 liter V6 making 310 horsepower and 400 lb-ft of torque.
Both engines compare favorably to their Jeep counterparts, with the 4 cylinder Wrangler making 270 horsepower, and 295 lb-ft of torque, and the V6 making 285 horsepower and 260 lb-ft of torque. The Wrangler also has a diesel V6 available, but as of now Ford has no comparable engine to put up against it.
Both 4x4s come with manual options, the Wrangler with a 6 speed and the new Bronco with a 7 speed, one of which is a crawler gear for better rock crawling capabilities. The Bronco also has a 10 speed automatic as an option, while the Wrangler uses Chrysler’s 8 speed auto.
Both trucks have tons of 4×4 tech to make off-roading that much easier, but one of the biggest talking points about the Bronco when comparing it to the Wrangler is the use of independent front suspension instead of the solid front axle on the Jeep. And while that may mean less suspension articulation than the Wrangler, that also means that the Broncos on-road ride and high speed off-road prowess should eclipse that of the Jeep.
At the end of the day though, what will matter most in the inevitable sales war between Ford and Jeep will be styling, interior fit and finish, and everyday usability. It’s unclear yet how the Bronco’s interior will feel as production doesn’t start till the end of this year, but it has been a major talking point with prospective Jeep buyers for years, as Jeep’s fit and finish hasn’t always been perfect.
The styling comparison will always be subjective, but I’ve got to say that amongst myself and others, Ford really knocked it out of the park with the Bronco. I would have never considered a Wrangler in the past, but the Bronco takes elements of the Jeep, and makes it more palatable for the masses. And that’s even before we start getting into the world of aftermarket appearance upgrades, for which I’m sure the Bronco will get a host of options for, just like the Wrangler.
Of course it’s still far to early to call one or the other a winner in this comparison, but based on the reaction from critics and fans alike, Jeep is going to have it’s hands full trying to maintain it’s grip on the off-road category for years to come. Whatever the result may be, it’s nice to finally have another option to hit the trails with when the Bronco comes out early next year.